Ever since ancient times (going back probably farther than even bear worship and the Egyptian god Anubis), people have put some kind of human attributes into non-human things. It’s easy to do. After all, we have a consciousness (which is in the soul), personality, and character, leading to likes, interests, and traits that can be expressed through a body – ANY body. Pick a body or put eyes and a mouth on something – a planet, a tree, a potato chip bag – and you have a face.
Faces are quite critical in projecting our consciousness and human traits into something else. You could put arms and legs on a tree, but it wouldn’t seem human. But give in a face, and somehow we can affiliate with it.