The Japanese have a talent for creating awesome media and getting it in front of an audience. This article will explore a bit on how and why.
On this day in 2008, ryo from Supercell posted his song “Black Rock Shooter” named after the character created by Ryohei Fuke, better known as ‘Huke’. The song became a Vocaloid legend – a relatively rare achievement for videos on Niconico Douga, a Japanese video site.
Like ClariS – who went on to sing Connect for Madoka Magika – artists on Niconico Douga have a chance to be noticed by a big company and become music or artistic phenoms.
How? I’m not a big name producer, but having used Niconica Douga, I find it MUCH easier to discover popular music there than on Youtube, especially new stuff. If you’re looking for what’s popular in Japan, chances are you’ll see it on Niconico long before someone uploads it to Youtube. Side note: Niconico’s video player is also better that Youtube’s in my opinion, but unless you have premium membership, you aren’t allowed to play multiple songs at a time.