Why do people say “bad” is “good”? If you ever hang out with some dudes, and they’re talking about awesome stuff they did, sometimes, you’ll heart them call it “bad”. From a dictionary perspective, this makes absolutely no sense whatsoever. But they use it for the same reason people apply cuss words in places where it makes absolutely no sense to do so: to be evocative. They want to trigger strong emotions in people, and saying something is “good” doesn’t have that exclusivity that comes with being a “rebel”. This is very ironic because being good is more rebellious than being evil – the entire world teaches you to be evil, and thus it’s defiance to say “no”.
Evoking certain emotions may be understandable, but why the inverse of the actual goal? This makes no sense. And yet, people are constantly doing the opposite of what they should already know will accomplish their goals.